Measuring Your Marketing

mix

Measuring the Marketing Mix

Like you, I’m a marketer, the difference being I’m hired to market for others.  So, imagine me going to a client, and saying:

 “Hey, I have a great idea!  Let’s spend tons of time, personnel resources & money. 
But I have no idea what to measure or what we get in return!”  

Quantifying marketing can be difficult.  

And, what exactly should you measure?

 

Read the rest of this post on Agent Genius

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