Numbers DO Lie!


At least they don’t always tell the entire story.


I can say that.  I’m a marketer.  At the risk of sounding Machiavellian, it’s our job to present information that helps to communicate a message.  Good marketers take great pride in pursuing a non-duplicitous practice to maintain brand integrity, particularly in the spirit of transparency.  But, that could also mean information that could cause one to question the message is not presented.

Last week, Trulia shared a video taken on the floor of Connect that was conceptually FANTASTIC.   …

Read the story on Agent Genuis


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