Does your positioning need to change?
Everything is different: the market, real estate’s perceived value and customer confidence. Based on this new reality, you’ve probably changed your marketing efforts, perhaps you’ve incorporated some niche marketing efforts . But have you thought about your positioning?
The recent boom years had many people jumping on the agent bandwagon. As a result, veterans probably added awards/designations, years of experience and/or number of homes sold to business cards, flyers and other marketing communication pieces to create a position of expertise and experience.
Does the F word matter?
Read the rest of this post on Agent Genius