Check your position lately?

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Does your positioning need to change? 

Everything is different:  the market, real estate’s perceived value and customer confidence.  Based on this new reality, you’ve probably changed your marketing efforts, perhaps you’ve incorporated some niche marketing efforts .  But have you thought about your positioning?

The recent boom years had many people jumping on the agent bandwagon.  As a result, veterans probably added awards/designations, years of experience and/or number of homes sold to business cards, flyers and other marketing communication pieces to create a position of expertise and experience. 

Does the F word matter?

Read the rest of this post on Agent Genius

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