Monthly Archives: June 2009

After Your Final Log-off

log off AG

There are a variety of events in life that trigger forward-looking plans – having kids and buying a home come to mind.  Once those events occur, the responsible thing is to plan for the “what if” so loved ones know your wishes and are able to carry them out without second guessing. 

What about your online life?

Not to be morbid – but have you considered what loved ones should do about your online life after you log off for the last time?  It may not sound terribly important, but think about it.

Living out loud and online

We share photos and videos on Facebook, many of them being mobile uploads that may not exist anywhere else.  Your blog posts are your intellectual property, and need to be protected.  And we have followers on Twitter and blogs … do you have

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Marketing Mainstreaming Porn?

sex sells

Sex Sells

For decades that’s been a mantra.  We are accustomed to seeing pretty people and sexy scenes in aspirational marketing efforts.  But a Bud Light commercial, released via YouTube, has me wondering: Are marketers are crossing the line, or has porn become so mainstream that it’s no longer considered taboo.  Go ahead, watch ….

(Note:  I laughed out loud at the commercial.)

Porn Creep

It has a name, and you see it coming from a number of brands that are reaching out to a youthful audience.  Think: Paris Hilton’s Carl’s Jr. commercial, or the banned ads from Calvin Klein that reek of “kiddie porn” – you can see them on YouTube (BTW – so can young kids). 

It seems brands, including Budweiser – who each Super Bowl tugs at our hearts with the Clydesdale commercials – are willing to alienate one segment to reach out to another, who they must consider core to the product.

Pornified Generation?

According to some anti-pornography experts, we now have a whole generation that doesn’t think this is a big deal.  Ok.  I get where the target audience of beer is likely a younger man looking to enjoy himself – which can reasonably include alcohol and sex.  

What about young kids?

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When did Greed Become Bad?

Greed

… greed — for lack of a better word — is good.
Greed is right.
Greed works.
Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.
Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward surge of mankind.
And greed — you mark my words — will not only save Teldar Paper, but that other malfunctioning corporation called the USA.

I loved this speech in Wall Street, and think Gordon Gekko did a nice job framing greed.

But, is greed still good?

I’m still with Gekko.  I am greedy … for life, love, knowledge and – yep, I’ll say it … money.

Lately, it seems to be chic to be satisfied with less, and to vilify highly paid executives.  Take for example the outrage over AIG executive bonuses.  Even lacking an accurate understanding of their roles within the organization, tenure, tasks, risks, etc. people were outraged by these “exorbitant” bonuses.  And the outcry they didn’t “deserve” to be paid that much money because “they caused the problem”.  Did they?  Why was that assumed? (NOTE: I’m NOT attempting to start a discussion on AIG or the bailout here, just serving an example.  But, read this for some perspective.)   

Fueled by social media?

I do like the “village” mentality our economic woes seem to be creating.  I believe that mentality, coupled with …..

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An email could cost you dearly …

id

I’m not a lawyer, and I don’t play one on AG.

That said, while at GE I was pummeled with information security policies.  Non compliance was not an option and even the tiniest of infraction, even assumed, was taken seriously.  If, for example, during the nightly after-hours security inspection, a Post it was on a desk (or under a keyboard, mouse pad, phone, etc.) or in the trash with something resembling a password, it was reported, escalated and the offender counseled.  No matter that there was no indication what the alleged password may be to – information security was a top priority.  All documents were to be locked up or shredded before leaving for the day.

I appreciated that.  As a victim of identity theft years ago I have experienced the pain and hassle of clearing it up.  Now, with current economic woes, I think we will see instances of identity theft escalate.  What better place to shop for a top notch identity that home buyers.

Are you protecting your client’s identity?   

You’re probably aware of the Gramm-Leach-Bliley Act (GLB) formally known as the Financial Modernization Act of 1999. 

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