Marketing Mainstreaming Porn?

sex sells

Sex Sells

For decades that’s been a mantra.  We are accustomed to seeing pretty people and sexy scenes in aspirational marketing efforts.  But a Bud Light commercial, released via YouTube, has me wondering: Are marketers are crossing the line, or has porn become so mainstream that it’s no longer considered taboo.  Go ahead, watch ….

(Note:  I laughed out loud at the commercial.)

Porn Creep

It has a name, and you see it coming from a number of brands that are reaching out to a youthful audience.  Think: Paris Hilton’s Carl’s Jr. commercial, or the banned ads from Calvin Klein that reek of “kiddie porn” – you can see them on YouTube (BTW – so can young kids). 

It seems brands, including Budweiser – who each Super Bowl tugs at our hearts with the Clydesdale commercials – are willing to alienate one segment to reach out to another, who they must consider core to the product.

Pornified Generation?

According to some anti-pornography experts, we now have a whole generation that doesn’t think this is a big deal.  Ok.  I get where the target audience of beer is likely a younger man looking to enjoy himself – which can reasonably include alcohol and sex.  

What about young kids?

 Read the rest of this post on AgentGenius

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