Audio Branding, aka a Sound Logo, is a sound branding tool that you can incorporate into your web site or blog and used as the acoustic equivalent of a logo. Think: Intel, NBC, T-Mobile or THX. Typically a short distinctive melody or sounds, these sounds are typically used at the beginning or end of ads.
Sneaky, in a good way
Sound is a powerful learning center in our brain. Ever notice how the music in a scene of a movie leads you to feel something bad/good/funny, etc. is about to happen? Our brain hears a sound then anticipates the ending. Therefore, as a part of your brand toolkit, sound can help shape a potential client’s perception of you and potentially help you connect with them on a deeper level. Plus, it works in a sneaky way your ads and blog posts can’t – people don’t need to pay attention to notice it.
You may already be doing it
Have you downloaded a customized ringtone to your phone? It says something about you. Admit it … do you wonder what’s really behind the curtain when a relatively conservative person has their ring tone set to “I’m bringing sexy back”. Better yet, have you assigned a “special” ring tone for someone – loved one, or an ex? Did you choose that partially based on your opinion of them?
(Quick Check: If you were at an attorney or CPA’s office for your first consultation, and their phone rang with 3OH!3’s “Don’t Trust Me” or Katy Perry’s “Waking up in Vegas” could it set the wrong tone? If you need to explain your ring tone to potential clients, you may want to change it. Just a thought. )