Monthly Archives: October 2009

Who’s your guru? Paying unqualified “experts”?


Guess what??  I’m getting a nose job!

I’ve been following this plastic surgeon on Twitter and as a fan on Facebook for about a year now.  He really seems to know his stuff!  He has a huge following and his before & after pictures are amazing!  While I don’t know anything about his education, licensing or experience in cosmetic surgery, I have really come to trust him because of our interactions.


Is that what you’d want to scream?  Of course it is.  Surgery is serious business.  Since you can be permanently disfigured or even lose your life, it’s wise to check out with whom you’re doing game-changing business, right?

Your Business is Serious Business, Too.

Are you taking/paying for what is essentially marketing advice from social media experts that have zero background in Marketing or Communications?  Not so much  “how to set up accounts”.  I’m talking about actions that support your business strategy and objectives.  If so, IMHO you’re making a big mistake.  Huge.

Yes, it’s Marketing.

                                                                                                                             Finish reading here …

Like this? Steal it!

Narcissism, Bubbles and Echo Chambers – Oh My …


(Disclaimer:  This post is a few random thoughts I’ve had lately.  There’s no real conclusion, though I wouldn’t call it a rant, either.  At any rate, I’m interested in your thoughts.)

It’s natural to look for a common denominator when “friending” folks.  Be it real estate, sports, politics, marketing or any other interest or passion.  When we do that, are we falling to a narcissistic trap?

The *ME* in Social Media

I love the channels and opportunities social media have created for self-expression and voyeurism.  It’s fun to take a peek into other’s lives.  And, it’s interesting to watch the emergence of “Internet Stars”.  But, are they/we taking our own PR too seriously?  Are egos inflating to a degree where it’s just plain icky?

It’s All About Me

Speaking of Social Media Narcissists …   They participate heavily in conversations, but if you really follow the stream they chatter mostly about themselves.  And, they have created huge followings without meaningful contributions.  (But to be fair, *meaningful* is subjective.)

Their blogs and tweets are almost exclusively about themselves, their thoughts, their pictures.  But, I think many of us could be categorized that way.  How would you define a Social Media Narcissist??

Same Bubble, Only Larger

If we continue interaction only with like-thinkers, will that enclose us in a bubble?  And could that cause a false reality?

Read the rest here ….

OMG! WTH do all these FLA’s (4 letter acronyms) MEAN?

puzzleHAMP, HARP, TARP, TAMP, H4H …. If you think they all seem to do the same thing, you’re not too far off.  Here’s a little decoding: 

The Bush Housing Plan:

H4H = Hope for Homeowners – unveiled by Bush Administration in July 2008, ends September 30, 2011.   The program – is available only to owner occupants and offers 30-year fixed rate mortgages –  refinances mortgages for borrowers who are having difficulty making their payments, but can afford a new loan insured by HUD’s Federal Housing Administration (FHA).

The Obama Housing Plan

HASP = The Homeowner Affordability and Stability Plan (aka MHAP – the Making Home Affordable Plan) is the government’s solution to stabilize the housing markets.  The Obama housing plan is supported by the following programs:

HARP = Home Affordable Refinance Program
Low-cost refinancing to qualifying homeowners.  Makes it possible to refinance even if the equity in their property has fallen below “conforming loan” standards 

HAMP = Home Affordable Modification Plan  
Calls for the government to invest $75 billion to provide incentives to mortgage lenders and qualifying homeowners to modify the terms of their loans through term-interest rate reduction (lower interest payments on their mortgages and longer periods of repayment) or principal reductions:

FHA-HAMPHome Affordable Modification Plan  
As of August 15, homeowners who have Federal Housing Authority (FHA) insured loans are able to take advantage of the HAMP and modify their loans if they are 1 or more months late/delinquent in their payments.   Home Equity

Loan Modification
Second Lien program that provides incentives for servicers to modify or extinguish second liens once a first mortgage has been modified(It’s estimated ~ 50% of homeowners eligible for the housing plan’s mortgage modification program have seconds). 

TARP = Troubled Asset Relief Program
A US Government program to purchase assets and equity from financial institutions to strengthen the financial sector.  It is the largest component of the government’s measures in 2008 to address the subprime mortgage crisis.

Hope Now – is an alliance between counselors, mortgage companies, investors, and other mortgage market participants formed to maximize outreach efforts to homeowners in distress to help them stay in their homes and create a unified, coordinated plan to reach and help as many homeowners as possible.