I attended a number of sessions at Inman last week, and one titled Agent 2.0 stood out as offering some interesting ideas for agents to manage their day-to-day business.
Agent 2.0 was a panel discussion moderated by Wendy Forsythe with Eric Stegemann, Strategic Development, Tribus Real Estate, Amanda McMillan, Real Estate Consultant, Prudential Preferred Properties and Ian Watt, Luxury Condo Realtor, Ian Watt personal Real Estate Corporation as the panelists. (Big shout out to Wendy Forsythe VP Broker Services & Product Development, Better Homes and Gardens Real Estate, who was a fantastic moderator. She kept the conversation on track, and asked relevant, interesting questions.)
Stay out of the weeds
Intentional or not, that struck me as the overarching theme of the session. Rather than solely focusing on 2.0 tools and explaining how to use them, they spoke of leveraging said tools to maximize business and “1.0” activities with clients – i.e. face time.
Realtor and Manager and Marketer … oh my
An agent’s role these days consists of these distinct silos, with a plethora of activities falling beneath each. Here are a few sound bites from Ian, Eric and Amanda on managing the deluge.
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